Revolutionizing Conversational Commerce: Innovasia to Showcase Integrated WhatsApp Payment Solutions at B2B Tech Asia 2026

The digital landscape in Indonesia is evolving at a breakneck pace. As companies across the archipelago hunt for better ways to automate their operations and drive efficiency, B2B Tech Asia 2026 is positioning itself as the premier stage for the software and SaaS industry. Scheduled for July 1–2, 2026, at the AXA Tower Kuningan City Grand Ballroom in Jakarta, the event is set to host dozens of tech giants, agile startups, and industry experts, drawing thousands of attendees from every corner of the business world.

Among the innovators making waves this year is Innovasia, a company tackling one of the most persistent hurdles in modern digital sales: the friction of moving between apps to complete a transaction. Innovasia has developed a robust infrastructure that integrates payments directly into WhatsApp conversations, ensuring that the customer journey remains fluid and uninterrupted from the first 'hello' to the final receipt.

Solving the 'Broken' Customer Journey

Many businesses today successfully generate leads and close sales via WhatsApp. However, the momentum often stalls when it's time for the customer to pay. Traditionally, a customer would have to leave the chat, open a banking app, perform a manual transfer, or click an external link that might feel disconnected from the conversation.

Nurman, the Founder of Innovasia, points out that this disconnection is a major pain point. "Currently, many business players interact with customers through WhatsApp. These interactions lead to sales, but when the payment process requires leaving WhatsApp, the customer journey becomes disconnected," Nurman explained in an official statement. By keeping the transaction within the chat interface, Innovasia helps businesses maintain higher conversion rates and provide a more professional experience.

Low-Code, AI-Driven Workflow Creation

What makes Innovasia’s approach particularly modern is its use of Generative AI. Instead of requiring a team of developers to build complex payment systems from scratch, business owners can leverage AI models like ChatGPT or Claude. By simply providing a text prompt describing their business needs, the AI generates a JSON file that acts as a blueprint for the workflow.

This file is then uploaded to Innovasia’s infrastructure, which automatically builds out the logic for conversations, payments, and even administrative tasks like logging data into spreadsheets. Nurman emphasized that this removes the barrier of entry for companies without deep technical expertise, allowing them to focus on growth rather than coding. "AI helps compile the workflow according to user instructions, while our infrastructure executes that workflow into a ready-to-use payment and automation system," he added.

Proven Success in Numbers

The impact of this conversational payment model is already being felt. By mid-2026, the Innovasia.id partner ecosystem reported staggering performance metrics. The total settled value processed through their WhatsApp-based channels has surpassed Rp44 billion, representing over 133,000 successful payment transactions.

Furthermore, the platform has reached more than 67,000 unique users who have either made or received payments through WhatsApp chat. These statistics prove that the market is ready for 'conversational payments' as a practical, fast, and low-friction solution for the digital economy.

A Hub for Global Tech Innovation

At the upcoming B2B Tech Asia 2026, Innovasia will provide live demonstrations of their integrated infrastructure. Visitors will have the chance to sit down with the team to discuss how to implement these solutions for various needs, from direct sales and customer service to complex operational automation.

Innovasia joins a heavy-hitting lineup of participants and speakers at the event. The conference will feature insights from global and national leaders like AWS, SoftBank, Salesforce, Mekari, Qiscus, Odoo, Zoho, Accurate Indonesia, SMBC Indonesia, and DailySocial. Discussions will span the entire spectrum of modern B2B tech, including AI developments, fintech, HR technology, and the evolving world of customer experience.

For any business leader or decision-maker looking to stay competitive, B2B Tech Asia 2026 is more than just a trade show; it is a glimpse into the future of how business is done in Indonesia. With innovations like those from Innovasia, that future looks more connected, automated, and user-friendly than ever before.