East Ventures Leads Pre-Series A Funding for Praktis to Revolutionize Indonesia's D2C Supply Chain

The Direct-to-Consumer (D2C) landscape in Indonesia is witnessing a significant shift as local brands strive to compete in an increasingly digital economy. Amidst this evolution, Praktis (formerly known as PTS.sc), a data-driven supply chain solution provider for D2C brands, has successfully secured an undisclosed amount in Pre-Series A funding. This strategic investment round was led by the prominent venture capital firm East Ventures, with participation from the Triputra Group.

This fresh capital injection is earmarked for several key growth initiatives. Praktis plans to aggressively enhance its technology stack, expand its professional team, and refine its product offerings. The ultimate goal is to provide a more seamless and robust service suite for their growing portfolio of clients, ensuring that local brands can scale without being bogged down by operational complexities.

The Visionaries Behind the Platform

Praktis was established in 2017 by Adrian Gilrandy and his two co-founders, Dipta Imanto and Mohamad Fahrul. The leadership team brings a diverse and potent mix of expertise to the table. Dipta Imanto has a deep background in strategic management and operations from his tenure at Triputra Group, where he sharpened his skills in improving operational efficiency across various sectors, including manufacturing, logistics, and agriculture.

Teaming up with Mohamad Fahrul, an experienced creative industry entrepreneur who has been instrumental in supporting several local footwear brands, the trio identified a critical gap in the market. They noticed that while many Indonesian MSME brands had great products, they struggled significantly with building sustainable businesses due to the overwhelming demands of daily operations. This realization became the foundation of Praktis: a tech-driven solution to handle the 'heavy lifting' of business management.

Solving the Operational Puzzle for MSMEs

The core of the Praktis platform is its ability to provide full visibility into every stage of the supply chain. By leveraging data, the platform optimizes production planning and inventory control, which directly translates to significant cost savings for brands. The solution is comprehensive, covering everything from the initial procurement of raw materials to the final stages of production.

Beyond production, Praktis offers integrated logistics and fulfillment services. By using automated systems and a network of reliable partners, they ensure that operational efficiency is no longer a bottleneck for growth. Furthermore, their order management system uses accurate data and demand forecasting to help brands identify the best sales channels. To top it off, Praktis provides access to working capital financing, which is often the biggest hurdle for growing brands.

Exponential Growth in a Booming Market

The D2C sector in Indonesia is not just growing; it is exploding. Projections suggest that by 2025, the Indonesian D2C market across fashion, food, personal care, and home appliances will reach a staggering $36.12 billion annually. Praktis is already riding this wave of success. In 2021, the company reported that its monthly revenue grew by more than 12 times year-over-year. Based on data from January to September 2021, their Compound Annual Growth Rate (CAGR) is estimated at 24x, with a Monthly Growth Rate (CMGR) of 31%.

As a single point of contact, Praktis allows D2C brands to focus entirely on their core competencies—product design and marketing. This focus, combined with efficient working capital utilization, allows brands to achieve much higher revenues. The leadership at Praktis is highly optimistic about the future, anticipating a further 6x revenue growth in the near term.

A Trusted Partner for Local Giants

To date, Praktis has earned the trust of over 100 brand customers and maintains a network of more than 1,000 supplier and manufacturing partners. Their client list reads like a 'who's who' of trendy Indonesian brands, including the likes of Brodo, NAH Project, Visval, Elhaus, Roughneck 1991, JakCloth.co.id, Kintakun, Pyopp, and Rose All Day Cosmetics. Every month, the platform facilitates over 300,000 shipments and manages the production of more than 20,000 items.

Willson Cuaca, Co-Founder and Managing Partner at East Ventures, expressed high confidence in the startup's trajectory. He noted that Praktis’s products effectively solve the primary pain points of their customers, and their performance so far is a testament to the essential nature of their services in the MSME ecosystem.

Navigating the Challenges of D2C

The D2C business model is attractive because it removes the middleman—be it resellers, dropshippers, or retail stores—allowing businesses to sell directly to consumers via social media or their own websites. However, this independence comes with a price: the burden of managing the entire supply chain and dealing directly with every customer inquiry.

According to the MSME Empowerment Report 2021 by DSInnovate, Indonesian small businesses face recurring themes of struggle: lack of capital, raw material shortages, procurement issues, and marketing difficulties. With 83% of MSMEs reporting that they now rely on digital startup services to solve these problems, Praktis is perfectly positioned to lead this segment, offering a value proposition that transforms operational headaches into a competitive advantage.