Gaming on Your TV Without a Console: XL Axiata and AirConsole Bring the Fun Home
Intan
from Orbitcore Editorial
The landscape of home entertainment in Indonesia is undergoing a significant transformation. In a move that bridges the gap between traditional television and high-end gaming, XL Axiata has officially announced a strategic partnership with AirConsole, a leading social gaming company based in Switzerland. This collaboration is set to redefine how families spend their time in the living room by bringing an immersive gaming experience directly to the big screen.
For many, the barrier to entry for home gaming has always been the high cost of hardware. Dedicated consoles like the PlayStation or Xbox can be a significant investment, and not everyone owns a high-end smart TV. This is exactly where the partnership between XL Axiata and AirConsole shines. By leveraging existing infrastructure, they are making interactive entertainment accessible to a much broader audience.
Turning Ordinary TVs into Powerhouses
Abhijit Navalekar, Director of Corporate Strategy & Business Development at XL Axiata, emphasized that this service is designed for the modern gamer who values convenience. Through the XL HOME Entertainment Box, which is powered by the latest Android technology, XL Axiata is essentially performing digital alchemy. They are turning standard television sets into sophisticated smart TVs capable of streaming high-quality content from world-class providers.
According to Navalekar, this setup allows customers to enjoy their favorite games on a large display without needing to purchase any additional gaming consoles. This is a game-changer for casual gamers and families who want to enjoy social play without the technical or financial clutter of traditional setups. The integration of AirConsole into the XL HOME ecosystem means that as soon as the box is plugged in, the TV becomes a gateway to a massive library of social games.
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A Seamless Console Experience
One of the most impressive aspects of this collaboration is the lack of friction for the user. Anthony Cliquot, Chief Operating Officer of AirConsole, pointed out that their technology allows operators using Android TV to provide a full console-like experience without the need to ship any extra hardware to the customer. This efficiency is a core part of AirConsole’s philosophy—using what the customer already has to deliver maximum fun.
AirConsole has built a reputation for its unique approach to gaming, where smartphones often act as controllers, making it an inherently social and easy-to-start platform. By bringing this to XL Axiata’s customer base, they are tapping into a market that is hungry for innovative digital experiences.
Strategic Growth in Asia Pacific
The move is also a significant strategic step for AirConsole. Anthony Cliquot expressed great enthusiasm about expanding their footprint in the Asia Pacific region. He noted that the product already enjoys a substantial fan base in this part of the world, and partnering with a major telecommunications player like XL Axiata is a logical step to solidify their presence.
As digital infrastructure continues to improve across Indonesia, collaborations like this highlight the shifting priorities of internet service providers. It is no longer just about providing a stable connection; it is about providing a comprehensive entertainment ecosystem. With AirConsole now available on XL HOME, the living room is no longer just a place to watch movies—it is a place to play, compete, and connect.